SMM
Social media is a tool for shaping minds.
Social media stopped being just a "business card" long ago. Today it's one of the main channels for building trust and driving sales. But running accounts just to tick a box and posting dull images is a waste of resources.
We build end-to-end social media marketing that doesn't just chase likes and views — it engages your audience, handles their objections and moves them down the funnel straight to a purchase.
We manage social media for brands in Israel and worldwide — in English, Russian and Hebrew.
How we grow brands on social media:
- Social media strategy and positioning: We develop your tone of voice, visual concept, content pillars and engagement funnels tailored to each platform (Instagram, TikTok, LinkedIn, Facebook).
- Viral content production (Reels / TikTok): We write scripts with strong hooks, organize shoots and edit native short-form videos that crack the algorithms and drive organic reach.
- Community management: We work with your audience, draw followers into conversation, run interactive activities and build overall brand loyalty.
- Collaborations and influencer marketing: We carefully select bloggers and opinion leaders and build special projects that bring a direct inflow of new target audience.
How we work
- Account audit. What's already working and what's getting in the way of sales.
- Strategy and content plan. To get started, you need a ready strategy and content plan: we develop them as a separate service or work with your existing plan.
- Production and scheduled posting — typically 2–3 pieces of content per week on each platform.
- Reporting — usually once a month: reach, engagement, leads from social media.
From you: The raw material — positioning, key messages, product details. You don't need to become a scriptwriter, video editor or designer.
Getting started: The first posts usually go live within 2–3 business days of kickoff.
What you get: A consistent — not "when the mood strikes" — brand presence on social media, and freedom from the daily question of "what do we post today?"
Book an audit — we'll show you how to turn your social media into a full-fledged, measurable business asset.
Cases
- Personal Brand Creation for a Parenting Consultant — Developed positioning, functional role, and content strategy for social media.
- Packaging and Launching an Educational Product — Packaged the school's services: from audience segmentation to positioning and forming the founder's personal brand.
- Rebranding and Launch of a New Product for Alena Stoev — Updated the expert's personal brand for a new product launch, created a motivational platform for the target audience.
- Project Launch from Scratch for a Personal Stylist — Developed an SMM strategy, wrote a content plan, and packaged an educational program for the audience.
- Content Strategy and Promotion for an Accounting Boutique — Developed a strategy for promoting complex B2B services on social networks and shaped the brand's content behavior.
- Personal Brand Launch for a Public Speaking Coach — Prepared the project for market entry: from SMM strategy to creating the structure of an educational program.
- SMM Strategy and Launch for a Realtor — Packaged realtor services for social networks, developed promotion tactics and content for client educational events.
- Cosmetologist's Entry into the Hebrew-Speaking Market — Adapted the SMM strategy and content plan for the local market to attract the native Hebrew-speaking audience.
- SMM and Video Production for Our Agency — Turned the agency's page into an “open kitchen”: one metaphor, three regular rubrics and the first videos about the team, to show the faces behind the project and build audience trust.
Team
- Anastasiia Kot-ko — Social Media & Targeted Advertising Expert
- Maryna Hrudzko — Head of Client Success & Project Management
- Kristina Aleshina — Visual Content Expert
Frequently asked questions
- Why are there lots of likes but no DM leads?
- Likes are vanity, not conversion. We move from "posting for the sake of posting" to generating meaning: addressing objections, proving expertise, and creating content that turns followers into buyers.
- Can I run a single Instagram account in both Russian and Hebrew?
- That's bad advice — such accounts rank poorly with the algorithms and reach drops. We recommend either creating two separate profiles or focusing on one language that's the priority for your current sales goals.
- Do you film and edit Reels yourselves?
- Yes. We develop the content plan, write hooky scripts, organize the shoot, and do professional editing that holds attention. We can also work with existing material.
- How does SMM for a large business differ from SMM for a small one?
- In a small business, SMM is a direct lead-gen tool and the owner's "face." In a large one, it's reputation management (E-E-A-T), HR-brand support, and building long-term trust in the company.