Client: Personal Stylist

Project Launch from Scratch for a Personal Stylist

Developed an SMM strategy, wrote a content plan, and packaged an educational program for the audience.

Result: Successful project launch

The personal stylist was starting a social media presence from absolute scratch — no audience, no content and no clear promotion system. The brief was not just to «run a pretty account» but to sell expertise from the very first steps. We developed a step-by-step strategy and promotion tactics and built the logic of a content plan: each format solves a specific task — introducing the expert, showing the result of the work, or leading to a service. This approach separates the account from the stream of «pretty pictures» that don't convert. Additionally, we helped structure and package an original educational program tailored to the target audience. The result is a successful launch from scratch: the stylist has a working SMM strategy, a content plan filled with meaning, and a ready educational product to grow with and attract clients.