Marketing & Strategy
You pay for advertising. But who pays for the result?
Most companies spend their marketing budget the same way: run some ads, hire a social media manager, refresh the logo and website — and hope sales go up. But when growth doesn't come, nobody can say why. Behind the chaos of disconnected actions there is no logic and no system. You're not investing in growth — you're subsidizing ad platforms. Money goes out, contractors report impressions and clicks, and revenue stays flat. Sound familiar?
The real problem isn't bad contractors or "expensive" traffic. It's that the business has no answer to three key questions: who are we selling to, why should they buy from us and not someone else, and how do we reach the customer to drive strong sales at the lowest cost?
Who it's for
Business owners and solo entrepreneurs who are tired of testing hypotheses and burning through budgets, who see that the traffic isn't there — or that it's the wrong audience with no buying power — and who don't like the numbers in their reports.
A marketing strategy isn't a pretty document gathering dust in a drawer. It's a living system of coordinates where every action builds on the last and leads to one goal: sales growth. That's exactly what we build at Kharchenko Agency.
We work with businesses in Israel and worldwide — in English, Russian and Hebrew.
- Audit and analytics: A deep dive into where you stand today. We analyze your competitors, product, price tier, sales channels and market size, and segment your target audience.
- Positioning and USP: We find your core — the reason a customer picks you over a competitor. We test that it holds up. Then we package your messaging so you can step out of price wars and discounting for good.
- Customer journey (CJM) and sales funnels: We map every step of the buyer's path — from first touch to the deal and repeat purchase. We build funnels that actually work, not ones that just look good on slides.
- Tactics and media mix with KPIs: We identify exactly which traffic channels will work for your niche (social media, search ads, press, SEO, PR). We allocate the ad budget and set clear metrics so you can see the results for yourself.
How we work
- Marketing review. We start with a short free video call, then find the gaps in your strategy and tactics where customers slip away.
- Research. Product, competitors, market size, target audience segments.
- Building the strategy. Positioning and USP, customer journey and funnels, channels and budget with KPIs.
- The finished strategy. A complete document your team can work from.
- Implementation. We assemble an agency team around the strategy's goals and put it into action. Or you take the finished strategy and implement it in-house.
The result is a consistent, systematic approach to promotion where every shekel you invest works toward ROI and the growth of your brand. You get a promotion concept, positioning, a clear action plan and metrics that let you see the results for yourself.
Ready to find out where your budget is going — and how to fix it?
Get in touch, and we'll show you where your money is being wasted.
Cases
- Personal Brand Creation for a Parenting Consultant — Developed positioning, functional role, and content strategy for social media.
- Comprehensive Marketing Strategy for a Mortgage Company — Conducted deep analytics, segmented the audience, and developed an annual promotion plan for the company and the owner's personal brand.
- Packaging and Launching an Educational Product — Packaged the school's services: from audience segmentation to positioning and forming the founder's personal brand.
- Rebranding and Launch of a New Product for Alena Stoev — Updated the expert's personal brand for a new product launch, created a motivational platform for the target audience.
- Project Launch from Scratch for a Personal Stylist — Developed an SMM strategy, wrote a content plan, and packaged an educational program for the audience.
- Content Strategy and Promotion for an Accounting Boutique — Developed a strategy for promoting complex B2B services on social networks and shaped the brand's content behavior.
- Personal Brand Launch for a Public Speaking Coach — Prepared the project for market entry: from SMM strategy to creating the structure of an educational program.
- SMM Strategy and Launch for a Realtor — Packaged realtor services for social networks, developed promotion tactics and content for client educational events.
- Cosmetologist's Entry into the Hebrew-Speaking Market — Adapted the SMM strategy and content plan for the local market to attract the native Hebrew-speaking audience.
Team
- Yulia Kharchenko — Co-founder · Marketing & PR Strategy
- Maryna Hrudzko — Head of Client Success & Project Management
Frequently asked questions
- Why is the ad running, the budget burning, but there are no sales?
- Because advertising is just one of the funnel stages. Without clear positioning, a USP, and an offer, any traffic will be unprofitable. We start with an audit and build a promotion system where every invested shekel works for the result.
- What does a marketing strategy give a small business?
- Clarity on who, how, and where to invite for a purchase. You stop chaotically testing different communications and channels and get a step-by-step plan: from product packaging to advertising mediums, tailored to your budget.
- Does a large business need a strategy if sales are already coming in?
- Even a successful large business often hits a ceiling because of intuitive marketing. Strategy here is needed to find new growth points, optimize lead cost (CPA), and scale processes so you don't depend on luck.
- Do you help adapt a business to the Israeli market?
- Yes. Reaching a Hebrew-speaking audience requires different mental triggers than working with the Russian-speaking community. We adapt your messaging to the local mindset.
- How long does it take to develop a full strategy?
- Usually 2–4 weeks. It's deep analytical work: we study competitors, segment your audience, and lay the foundation so that ads bring leads, not just clicks.