Client: Public Speaking Coach

Personal Brand Launch for a Public Speaking Coach

Prepared the project for market entry: from SMM strategy to creating the structure of an educational program.

Result: Successful launch from scratch

The public speaking coach had to be brought to market from scratch — the expert had neither a systematic social media presence nor a built-out acquisition funnel. The brief was to prepare the project for launch as a whole: from strategy to the educational product. We developed a social media presence strategy and audience acquisition tactics, then designed funnels through the content plan: which materials introduce the expert, which hold attention, and which lead to a sale. In parallel we helped methodologically build an original educational program tailored to the target audience's needs — so there's something to offer a warmed-up audience. The result is a successful launch from scratch: the coach has a working SMM strategy, a clear funnel and a structured educational program, ready to attract and convert clients.