Co-founder · BizDev, Innovation, Web, Automation & AI — For a kitchen to run as a system, generate profit and be ready to scale, culinary talent alone is not enough. Someone has to architect the business itself. In our agency, the foundation, strategy and processes are owned by Artem Kharchenko — co-founder, BizDev and innovation expert with 25+ years in business and technology. Artem is a bridge person. His unique strength is being a translator between two very different worlds. He can speak the same language as hardcore developers and geeks about deep technical nuances — and a minute later explain to an investor or business owner, in numbers, how to turn it into profit. Scale of experience (proven in practice): he has built companies of his own. His clients include Bosch, Siemens, L'Oréal, Bork and 20th Century Fox, all served by the web studio he founded. At Bartini, an electric air taxi startup backed by Silicon Valley's Alchemist Accelerator, Artem is a co-founder in charge of technology. He knows how processes are built inside large corporations and how fast-moving startups are launched. People come to Artem not for «nice pictures» but for clarity. Clients and partners often say: «It's very useful to think against Artem». He turns chaos into clear steps. He helps build IT infrastructure, optimise budgets and package complex products so the market actually understands them. Artem is exactly the person entrepreneurs use to think their hardest thoughts: — How do we scale the product? — How do we package complex technology so it sells? — How do we put order back into processes when the business is growing too fast? His philosophy: technology is not about code. It's about people and agreements. Even the most complex systems are built to make life simpler — not more complicated. If you want your business to be not only beautiful on the outside, but also «delicious» on the inside — now you know who in our team is responsible for that.
Co-founder · Marketing & PR Strategy — If marketing is a kitchen, then to make a great dish, buying the ingredients isn't enough. You need to know the exact recipe and technology. In our team, Yulia Kharchenko is responsible for this. Co-founder of the agency, marketer and consultant in systematic promotion. In the profession for over 28 years. Her superpower and key expertise is creating a queue of clients to the doors of your business. Yulia does not believe in coincidences; she consistently builds processes. For whom is her experience the necessary Reinforcement? For solo entrepreneurs and business owners who: - Are tired of testing hypotheses and burning budgets in search of a partner. - See that there is no traffic (or it's not targeted), but cannot find the reason. - Are dissatisfied with the numbers in their reports. How Yulia works with projects: Diagnosis. At marketing reviews, she finds the «holes» in strategy and promotion tactics through which clients leak. The accuracy of the diagnosis saves the business thousands of shekels. Mechanism Assembly. The agency has no template solutions. We form a complex solution and a team composition tailored to the client's task, which works as a single mechanism. Result. The business gets a promotion concept, positioning, a clear action plan and, most importantly, targeted client traffic. If you feel that your business needs not just advertising, but a systematic approach backed by 28 years of experience — you know who to contact.
Graphic Designer · Branding — In the restaurant business, there is an iron rule: guests eat with their eyes first. Even the most brilliant steak, carelessly thrown on a dirty plate, will cause rejection. In marketing, it's the same: strong text and a well-thought-out strategy will die if their visual presentation looks cheap. Irina Kharchenko, a graphic designer with 18 years of experience, is responsible for how the projects of our agency are visually perceived. She has extensive experience working with both local and international projects. Her key areas are brand identity, print and visual communications. Irina herself says that she likes to «make it beautiful», but in our team, this is devoid of empty embellishments. Her baseline is meaningful design for brands and people. How her work is built in our «kitchen»: Editorial Flair. Irina doesn't just assemble a layout from pictures and fonts. She combines design with a deep understanding of context. Every visual element is created to clearly convey meaning and manage brand perception. Functionality. Design in our understanding is not art for art's sake. It must be effective, direct the viewer's attention and solve specific commercial problems. Systematic Approach. From logo development to final material layout, everything works to make the product look convincing and premium on any medium. Start promoting your business with thoughtful and effective design. Now you know who in our agency makes clients fall in love with your product at first sight.
Social Media & Targeted Advertising Expert — Master of pinpoint roasting and advertising taste Anastasiia — our expert in social networks and targeted advertising — is responsible for ensuring that your brand is present on social media not just "to tick a box", and that your ads hit the "hungry" audience precisely. Anastasiia has been working in digital communications since 2016. Since February 2022, she has been actively exploring the Israeli market, managing to "taste" over 25 different niches during this time. She knows how to cook up a result: Temperature control. Her practice includes both local "slow-cooked" projects with a budget of 500 shekels per month, and large-scale campaigns where the advertising "oven" processed 500 shekels a day. Regardless of the investment volume, Anastasiia keeps the numbers and ROI under strict control. Pure targeting. Her work is a pure concentrate of promotion strategy and precise settings. She doesn't waste time on unnecessary embellishments, focusing on the main thing: bringing the client to your "door" in the shortest and most effective way. The main trophy. In our kitchen, solid results are valued. The brightest case in Anastasiia's menu is increasing a client's revenue exactly 7 times in just half a year of systematic traffic work. Her approach completely eliminates "empty calories" in the form of fake bots or random likes. Only a targeted flow of requests and a strategy that turns interest into real cash. Do you want your social media to work for business growth, rather than just hanging as a dead weight? Our specialist's tools are always sharply honed.
Head of Client Success & Project Management — Chef of Client Success and Project Management Maryna, our Head of Client Success and Project Management, makes sure your order is heard the first time and reaches the “kitchen” undistorted. She has spent more than 8 years in Israeli high-tech: Unity, ironSource, Bidalgo, AuraPlayer. All that time she stood exactly where the client meets the product, translating in both directions. Her professional background makes the service precise: A translator from client language to technical: Maryna's first degree is in linguistics and technical translation. Her second is an MBA in Innovation and Entrepreneurship from Reichman University, with an exchange term at Columbia Business School. She explains things to clients without jargon or fog, and brings the team not “make it pretty” but a precise order they can work from. Big-kitchen experience: Maryna ran more than 20 enterprise projects at once, for clients such as Amazon Robotics and New York City's transit system. She implemented products and integrations for large customers and led a team. She tastes the dish herself: Maryna writes SQL queries, builds dashboards, and sets up automation and AI agents. When you ask “why is that?”, the answer rests on numbers, not on a hunch. An owner's perspective: She launched and headed a service company from scratch. Budgets, deadlines and contractors are things Maryna knows from life, not from a textbook. Six languages: Russian, English, Hebrew, Belarusian, French and Spanish. Finding a common language with a client is quick, in every sense. If it matters to you to be heard, and for your project to reach its result with nothing lost along the way, Maryna has already written your order down word for word.
SEO / GEO Lead — Head Chef of Organic Traffic Denis — our SEO specialist — is responsible for ensuring that your business is always visible to clients «hungry» for your services. Denis has been in search engine optimization since 2003. During this time, search engine algorithms have changed more often than trends in haute cuisine, but he knows how to please even the most demanding systems. Since 2023, Denis has lived in Israel, successfully adapting his vast experience to the local market. His basic principle: you cannot cook a culinary masterpiece in a dirty kitchen. Therefore, work on a project never begins with a blind drive of traffic. At the core of his approach is a deep technical audit. Denis methodically verifies every detail of the project, minimizing systemic errors so that the site architecture becomes flawless from the point of view of search engines. And only on this cleaned base do the necessary «spices» lay down — competent semantics and targeted promotion. Another important rule: it's not enough to make a perfect site if guests can't find the front door. Therefore, in parallel, Denis optimizes and promotes the company card in Google Business (on Google Maps). This is the very bright sign that brings warm local clients to you. For Denis, real experience is always more important than collecting diplomas. In our field, certificates become outdated faster than a dish cools down. His main asset is continuous practice, testing and fresh analytics from specialized sources in order to always be one step ahead of the algorithms. His focus is on solid results: your business should consistently generate sales right out of search, and not just demonstrate position growth. If your site needs a clear structure, and your business needs a stable flow of clients from search, our SEO specialist's knives are always sharply honed.
Visual Content Expert — Master of visual recipes and dynamic content Kristina, our visual content expert, makes sure your product looks good enough to “eat with your eyes” and every second of video holds attention. Many people think Reels is just trendy music laid over a pretty video. But there is no room in our kitchen for pointless visual fast food. Kristina creates content that works for the company's image and carries the right messages. A view from inside the frame: 12 years of work as a model and commercial actress let her see the shoot from the inside. She knows exactly how to compose a shot, keep to brand colours and edit the footage so that the final “dish” looks flawless and premium. A full set of tools: Multi-layer editing, sound design, AI tools and visual assets in Russian and Hebrew. A feel for the niche: She knows how to convey the aesthetics of a flower business, the processes of a craft ceramics studio or the expertise of a professional cosmetics brand whose page she ran end to end. Any ingredients: A product or a person in the frame, expert interviews, beauty treatment protocols, UGC and trend videos. Every video is a precise technique in which angles, transitions, animation and text work to engage your target audience. If you need not random views for the sake of a tick box but systematic visual content that strengthens the brand, our expert's camera is already rolling.
PR Expert — Public Relations Executive Chef Alexandra, our PR expert, is responsible for ensuring that your business is talked about loudly, prestigiously, and in the right languages. Alexandra has been working in the Public Relations industry for over 20 years. She knows the recipes for ideal publicity for projects of absolutely any scale. Her track record is a menu of top-tier dishes: International scope. Alexandra brilliantly brings brands to new markets from a PR and communications perspective. Take the launch of Uber Eats in Russia, for example: dozens of publications in leading media and a flawless press event held in close coordination with the company's English-speaking top managers. Working with corporate giants. Her portfolio includes successful PR campaigns and special projects for brands such as Microsoft, Philips, Bourjois, and Mail.ru. She knows how to meet the strict brand guidelines of large international networks and manage reputation at the highest level. Large-scale events. Alexandra acts as a general producer of events of completely different calibers: from prestigious industry awards to giant IT and blockchain conferences for 7,000 people. Organizing complex logistics, assembling pools of journalists and VIP guests — for her, it's like preparing the perfect dinner party. Her approach 100% coincides with our philosophy: no boilerplate press releases and work for the sake of empty mentions. Only verified PR strategies, select "ingredients" (top media and opinion leaders) and a strict focus on business goals. Alexandra speaks fluent English and Spanish. Therefore, if your project is planning foreign expansion and needs strong PR support, her experience will become your main competitive advantage. Do you want your brand to be served to the table with the right informational sauce? You know who to contact.
Business Systems & AI Integration Expert — Chief Engineer of Digital Architecture and AI Integrations To ensure the marketing "kitchen" works flawlessly and "dishes" are served lightning-fast, Ilya, our expert in developing complex business systems, works behind the scenes at Kharchenko Agency. Ilya has been in the industry for over 20 years. He is the pro who designs not just code, but the fundamental infrastructure on which modern business is built. His arsenal includes solutions for projects of any "temperature regime": Working with extreme loads. Ilya has experience developing systems that process up to 60 billion operations per year. It's like managing an automated factory that feeds millions of people simultaneously without losing a single second or ingredient. He configures stable server performance so the system remains unshakable during any influx of "guests." Individual automation menu. Instead of template solutions, Ilya creates personalized tools for the client's specific pain points: from inventory programs and CRM integrations to smart Telegram and WhatsApp bots. His solutions are perfectly tuned mechanisms that replace routine and eliminate the human factor. AI as a secret ingredient. Ilya masterfully integrates artificial intelligence into business processes. But he does it in a special way: he maintains a strict balance between intelligence power, response speed, and budget savings. His goal is to make sure your AI assistant works at its maximum, bringing benefits, rather than eating up profits on token payments. His approach is the creation of practical and precise tools. Ilya doesn't just "write code" — he builds a digital ecosystem that helps your business run faster, more accurately, and more efficiently. If your processes need deep automation or the implementation of AI technologies, our chief engineer's "ovens" are already preheated to the right temperature.