Paid Advertising
Already tried targeted ads? Chances are, you were left disappointed.
Trying to set up paid social ads on your own often ends badly. And not every media buyer delivers predictable results either.
Why "ordinary" targeting burns through budgets:
They launch on gut feeling. No audience margin analysis, no media plan up front — they just hit "Publish" and see what happens.
They optimize for the wrong thing. They push down CPM and CPC without asking whether those cheap clicks turn into any money at all.
They report vanity metrics. Reach, likes, impressions — it all looks convincing on slides and says nothing about real return.
They don't scale the winners. They find a combination that works — and leave it running instead of methodically looking for new ones.
Advertising isn't a lottery. It's a machine. And like any machine, it has inputs, processes and measurable output. That's exactly the machine we build for every client.
We do performance marketing, where every shekel or dollar of ad spend is closely tracked and works toward results.
We work with businesses in Israel and worldwide and run campaigns in English, Russian and Hebrew.
We never launch ads blindly. Before we start, we analyze the product, identify the most profitable audience segments and build a detailed media plan.
How we run ad campaigns:
- Multichannel approach: We pick the best mix of Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn and programmatic platforms for your niche.
- Continuous A/B testing (testing pipeline): Every week we create and test dozens of hypotheses, offers and creatives to steadily lower your cost per acquisition (CPA/CPL).
- Analytics and optimization: We track return on ad spend (ROAS, ROMI). We switch off what doesn't perform and scale what actually drives sales.
- Transparent reporting: You always know where your budget goes. Clear dashboards with no jargon and no dressing up weak results. We'll tell you straight when targeting is going to waste your budget.
We manage your ad budget as responsibly as if it were our own money.
How we work
- Audit of your current ad accounts — if you've run ads before.
- A media plan built on forecasts, not hope. Product, profitable segments, platforms and budget.
- Creatives and launch. We create ads from your materials and launch only once we know exactly what we're doing, why and to what end.
- Test period — usually 2 weeks. We look for winning combinations of audiences, offers and creatives.
- Scaling. We cut what's weak, double down on what works and test new hypotheses every week.
Reporting: Format and frequency are tailored to the campaign; reports show cost per lead and ROI, not reach and likes.
Budgets: We handle everything from local projects starting at ₪500 a month to large-scale campaigns at ₪500 a day, with experience in more than 25 niches.
Show us your current ad accounts. Our specialists will audit them and show you honestly where your money is working and where it's simply draining away.
Cases
- Stable Lead Flow for a Teeth Whitening Studio — In 6 months, we generated 464 targeted inquiries from social media with an average cost of 11.50 NIS per lead.
- Fully Booked Schedule for a Facial Massage Studio — Launched targeted ads and fully booked the specialist's schedule in 14 days. The campaign had to be paused due to a lack of available slots.
- Systemic Scaling of a Beauty Practice — Built a client acquisition system via Meta Ads. Over 6 months, we attracted 1,588 conversations, consistently booked the schedule 2 weeks in advance, and allowed the client to raise prices three times.
- Promoting Beauty Services on a Minimal Budget — Built social media from scratch and launched ads with a budget of just 500 NIS/month. Received 387 inquiries and secured a fully booked schedule by the 4th month.
- Promoting Beauty Services and Educational Courses — Split ad campaigns into two directions: services and education. Built a content funnel that generated 1,941 targeted inquiries.
- Fast Market Capture in Season: Tanning Oil Promotion — Developed a new strategy for a product with a narrow demand window. In 1 month, received 301 inquiries, optimizing the cost per message to 3.05 NIS.
- Scaling Lead Generation for a Postal Service — Launched a large-scale Facebook campaign. Attracted over 2,000 potential clients while preventing audience fatigue and CPC spikes.
- Promoting Recruiting Services via Messengers — Built a lead generation strategy via direct dialogue with job seekers. This minimized the distance with candidates, yielding 517 inquiries.
Team
- Artem Kharchenko — Co-founder · BizDev, Innovation, Web, Automation & AI
- Yulia Kharchenko — Co-founder · Marketing & PR Strategy
- Anastasiia Kot-ko — Social Media & Targeted Advertising Expert
Frequently asked questions
- What budget do I need to start advertising in Israel?
- The starting budget depends on the niche and location, but to test hypotheses properly and let the algorithms learn, we recommend a budget that won't starve the traffic. Our setup and management fee is always separate from the ad platform budget.
- Do you guarantee a specific number of leads?
- Only amateurs guarantee made-up numbers. We guarantee transparent analytics, continuous campaign optimization, and lower lead cost over time. Our goal is leads that convert to revenue.
- What to do if Facebook blocks the ad account?
- We handle the technical side: communicating with Meta support, unblocking Business Manager, setting up backup pixels, and a safe account architecture so your business doesn't sit idle.
- How does targeted advertising for a large business differ from working with a small one?
- In small business, a fast lead matters. In a large one — working with a long sales cycle, retargeting across every funnel stage, and complex end-to-end analytics to understand ROI on every dollar invested.
- How fast can I expect results from ads?
- First leads can come within a few days. However, reaching stable ROI usually takes 2–4 weeks — the time Meta/Google algorithms need to learn and the time we need to optimize the setup.