Client: Cosmetologist

Brand identity for a cosmetology studio

Logo, palette and fonts: the studio looks the way its name promises.

Result: Brand kit

Queen is the cosmetology studio of Kristina Solovyova. In cosmetology a client chooses not a procedure but a person she will trust with her face, and the impression forms long before the treatment room: from how the studio looks from the outside. The name sets the bar: a "queen" is a promise of special treatment. The style keeps that promise. Gold and black speak of the level, pink adds softness. Together they create the feeling of a place where the client is expected, not of an office where people come to be treated. For a small studio a style like this adds weight: next to large clinics it looks no more modest, but with a character of its own, and it is remembered from the first time.