Client: Psychotherapist

Brand Identity Development

Logo, fonts, colors, letterhead and business cards

Result: Brand kit in 3 languages

In psychotherapy the visual identity must convey empathy, balance and order before the first conversation — the client needs to feel safe. For this project we developed a brand identity that works precisely toward that feeling. The foundation is a metaphor: the logo symbolizes the unraveling of complex thoughts and the discovery of inner harmony — an image close and clear to the specialist's audience. We built the style on deep, stabilizing tones and neat, calm typography, without visual noise. We designed business cards, letterheads and other materials and fully adapted the entire visual language and texts for use across three languages. The result is a brand kit in three languages in which every item supports the main feeling of the practice: calm, professionalism and trust.