Client: Fitness Expert

Personal website of Oleg Nordman

Development of a platform with personalized video content that automatically adapts to the user's locale.

Result: Bilingual website

Oleg Nordman is a fitness expert working with a bilingual audience, so the site has to speak to a visitor in their own language from the very first screen — including the video. The brief was a personal platform where language affects not only the text but the media content too. We built a modern bilingual site that automatically detects the user's language and opens the matching version from the available ones. The key feature: the video content on the first screen switches automatically depending on the selected language, so the expert addresses the audience in a language it understands, with no mismatch between picture and text. We integrated an accessibility widget per Israeli Standard 5568. The result is a mobile-responsive bilingual site with personalized video that works as the expert's personal storefront and an entry point for new clients.