Client: Driving Instructors

Bilingual brand identity for driving instructors

A logo with the instructors' portraits, a palette and fonts: a student knows who they are going to before the first lesson.

Result: Bilingual brand kit

Alik and Gabriel are driving instructors from Nahariya who work with students in Russian and in Hebrew. A driving instructor is not chosen by a signboard: a person is about to spend dozens of hours in one car with a stranger and wants to understand in advance who that is. So the style is built on faces. Instead of the cars, steering wheels and road signs that every driving school uses, here are the portraits of the instructors themselves. A student sees who they are going to before the first call, and remembers not a name but the people. Deep blue with gold adds what a smile will not say: solidity. Driving is a serious matter, and the craft has to show behind the friendliness.