Client: Healer and Shaman

Brand identity for a healer with Altai roots

Logo, palette and fonts: a living tradition instead of the usual mystical haze.

Result: Brand kit

Natalia Chuprina is a healer and shaman with Altai roots who works in Israel. People come to her with what is heavy and personal. In her field it is customary to look mysterious and dark, and that image scares away exactly those who need help most. We went the opposite way. Natalia's motto is "Your ray of light", her work is about light and coming back to oneself, so the style had to be light too. Hence the warm colours of nature instead of black and purple, and a calm bookish typeface instead of "magical" flourishes. A person sees at first glance that nobody is going to frighten them here. The tradition has not gone anywhere: it lives in the mark and its ornament, not in the trappings around it. The style says plainly who is in front of you and does not turn the craft into a show. The brand kit is made for everything that carries Natalia's name: the website, social media, print. The image is the same everywhere, so she is recognized and remembered.