Client: Psychic and Astrologer

Brand identity for the personal brand Ambar Magic

Logo, palette, fonts and social media templates: the brand is recognized at the first glance at a post.

Result: Personal brand style

Alla Ambar is a psychic and astrologer from Israel who works under the name Ambar Magic. In her field almost everyone looks the same: purple haze, crystal balls, stock pictures. Against that background it is hard both to be remembered and to earn trust, and a person comes to a specialist like this with a personal question. We built the style on one strong mark: a raven on a crescent moon holding a key in its beak. The mark is drawn to stay recognizable in any form: in gold on black, in silver, and very small, on an avatar. The palette is deliberately short: black, gold and silver. It gives the feeling of a valuable thing rather than a poster. The headings use a decorative typeface with character, the text a calm and neutral one: the first sets the mood, the second does not get in the way of reading. A personal brand lives first of all on social media, so together with the style Alla received working tools: post templates, avatars and a profile cover. A new post is put together from a template, and the feed stays whole however many posts it holds.