PR
They'll copy your product. They'll copy your marketing. Your reputation — never.
In a world where any product or technology can be copied within a month, your reputation is the one asset no one can clone. Smart PR isn't about stroking the owner's ego — it's about building trust that lowers customer acquisition costs and helps close premium deals.
We make sure the right people talk about your company and its leaders in the right places. No "information noise" — only reach that hits your audience.
Who it's for
Companies and founders who need trust: before entering a new market, closing premium deals or working with investors — or when negative content has surfaced online.
We work with companies in Israel and worldwide.
Our PR services:
- Executive PR for founders and leaders: We secure coverage in tier-1 and industry media, run expert columns, and book podcast appearances and speaking slots at top conferences.
- Brand reputation management (ORM & crisis comms): Systematic review management, building a positive image and responding fast to negative content (crisis communications).
- Media partnerships and special projects: We create collaborations with other brands and opinion leaders that bring in a new, loyal audience.
- Events: We organize and produce events — from industry awards to major conferences — handling logistics, press pools and VIP guests.
- Messaging: We develop press kits, key messages and a company statement architecture for working with the media and investors.
How we work
- Reputation audit. What customers, partners and investors see when they google your name.
- PR strategy. Key messages, press kit, a list of target media and platforms.
- Media relations. Publications, expert columns, podcasts, speaking engagements.
- Special projects and events. Collaborations with brands and opinion leaders, and your own events built around the brand's goals.
- Monitoring and reporting on coverage; format tailored to the project.
At Kharchenko Agency, PR is a measurable tool for warming up your audience that directly affects your company's valuation. You get mentions in the right media instead of "information noise," clear messaging for the press and investors, and an online reputation you control.
What is the internet saying about you right now? We'll run a reputation audit: comb the web, find what your customers and investors see when they google your name — and show you how to change it.
Team
- Yulia Kharchenko — Co-founder · Marketing & PR Strategy
- Alexandra Val — PR Expert
Frequently asked questions
- Does a local business need PR?
- PR builds expert status. Publications and interviews are valuable for anyone who wants to stand out from competitors, justify a higher price tag, and lower lead cost through brand strength.
- How fast will media articles bring in clients?
- PR is an investment in trust. It works hand in hand with advertising: when a hesitating client picks between you and a competitor, your publications tip the scales in your favor.
- Do you write the articles and negotiate with media outlets yourselves?
- Yes. We handle expert copywriting, translation into the required languages, and outreach to editorial teams, so you get quality reach and targeted traffic.
- What's the difference between PR for small and large businesses?
- Small businesses use PR to build loyalty and expert packaging. Large businesses use PR for government relations (GR), crisis reputation management, and increasing share value / market cap.
- Do you work with Israeli media?
- Yes, we always find access to the key Russian- and Hebrew-language outlets in Israel so we can place content quickly.