Client: Nutritionist and Coach

Eating without diets and relapses: a nutritionist's website

A website that speaks to a person tired of diets in their own language and leads to a free introductory consultation.

Result: Specialist's website

Polina Golnik is a nutritionist and an eating behaviour coach who works with adults and children. People do not come to her for a weekly menu: most have years of diets, relapses and guilt over what they ate behind them. The last thing such a person needs is one more website that promises a quick result. So the site promises nothing and rushes no one. It begins with Polina herself: she is a mother and knows first-hand both picky eating in children and how tired parents gain weight. The visitor sees not an expert who is going to judge them, but a person who understands them from the inside. That tone holds to the end of the page: there are no quick fixes, there are small steps and months of work, and the site says so plainly. The main argument here is not the diplomas but the voices of clients. The reviews are given in full, long and in the clients' own words: in them a person recognizes their own story and sees that there is a way out of it. After reading them, booking is easier than after any list of advantages. The first step is deliberately small: a free introductory consultation. A request from the site goes straight to Telegram, so the person gets an answer while their resolve is still there.