Client: English Online

Website of a spoken English lab

A website that takes away the fear of English before the first lesson and leads from interest to an application without extra steps.

Result: Online school website

Speaking Lab Giraffe is an online spoken English lab from Israel. Adults come here who are held back from speaking not by grammar but by the fear of making a mistake. The school works with exactly that: small groups by level, a personal programme and daily feedback from the teacher. The website gives the same feeling: it is not scary here. It speaks in plain, warm language, shows the teachers' faces and explains the learning in four clear steps — from the consultation to conversations in Zoom. The plans and the answers to common questions are open right away, so a person understands how much it costs and what they will get before talking to the school. There are two ways to apply: pick a consultation time in the online calendar or fill in a short form. An application from the form goes straight to the school's founders in Telegram — where they are in touch anyway, so they can answer within the same minute. The site is light and optimized: comfortable on a phone and on a computer, clear to search engines and to AI assistants, through which people look for English courses today as well.