Client: Faina Kamenetsky

Website for a mortgage advisor in Israel

A bilingual website with live Google reviews and consultation booking from any screen.

Result: First version on the domain in two weeks

The clients of Faina Kamenetsky, a mortgage advisor from Netanya, are people who have money and no time. They choose a specialist the same way they choose a lawyer. Faina came with a precise request: a website on the level of a law firm — little text, no unnecessary menus, and consultation booking always within reach. The second condition: no website builders. The site belongs to its owner — clean code that can be taken and moved anywhere. Two weeks after kickoff, the first version was on the domain. A single page: services, about the advisor, answers to the key questions, reviews, booking. The site shows several dozen live reviews pulled directly from Google. They cannot be faked and do not need to be updated by hand. Initial optimization for search engines and AI assistants was carried out, so the site can be found both in Google and in AI-generated answers. Hebrew is the primary language and Russian the second; each has its own fonts and its own reading direction. Accessibility tools under the Israeli standard IS 5568 and a legal page in both languages were added.