Client: Relationship Consultant

Website of a Root Therapy consultant

A website that speaks to a woman informally and leads her from the first moment of recognition to booking a free meeting.

Result: Personal website

Ella Shaikind is a relationship consultant. She works with the Root Therapy method and helps women regain their footing and control over their own lives. People do not come to a specialist like this from an advert: first a person needs to feel understood. That is why the site is built as a conversation. It addresses the visitor informally and begins not with services but with her own state — with what she recognizes herself in. Then it explains what can change and how the method works: in plain words, without esotericism. The terms and the price are named right on the page, so a person comes to the first meeting already with an understanding, not with the question “how much does it cost”. There is one main action on the site — booking a free introductory meeting through an online calendar. Twenty minutes to get acquainted and decide whether the format fits, without long correspondence. For a consultant, a psychologist or a coach, a website like this works as a first session: it takes away the fear, answers the main questions and leaves one clear step.