Client: Boutique «אלמי הפתעות»

Women's clothing boutique in Beer Sheva and online

Technical implementation of the site with integration of accessibility standards and proper RTL setup.

Result: Bilingual landing page

The «אלמי הפתעות» women's clothing boutique works in Beer Sheva and online, so the site has to greet Russian- and Hebrew-speaking shoppers with equal confidence. The brief was a technical build where language, accessibility and the mobile experience are no weaker than the visual side. We built a modern bilingual site that automatically detects the user's language and opens the matching version from the available ones. Special care went into proper Hebrew support: a correct RTL setup so the layout, spacing and text direction look natural rather than mirrored the wrong way. We integrated an accessibility widget in line with Israeli Standard 5568 — both a legal requirement and care for visitors with different needs. The result is a clean bilingual landing page, fully responsive for the smartphones that bring the boutique most of its traffic. The site works as a storefront and an entry point for online sales.